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Diksha Technologies Pvt. Ltd. is a software solutions company that
has extensive knowledge and experience in propriety mobile telephony
software. In the course of their interaction with international
telecom clients Diksha has culled the critical factors that affect
the market performance of these players. |
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Churn Rate |
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On of the most critical factors affecting the performance of MTSPs
is the rate at which customers change loyalty by switching between
service providers, who can offer them better and more personalized
services and options. This factor called CHURN RATE, according to a
global research, is ever increasing and something needs to be done
to reduce it. |
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Loyalty Value |
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LOYALTY VALUE or the value or rating a particular customer gets for
his loyalty with a particular service provider is another critical
tool to enhance the perceived value of a MTSPs offering.
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Cost per customer |
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COST PER CUSTOMER is the amount incurred by the service provider in
providing service to a particular customer and the returns he gets
in turn. |
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Value proposition |
Keeping the above factors in mind comes the VALUE PROPOSITION. This
can be achieved by achieving a right balance between the costs
incurred and the profits obtained.
How can the Churn rate be cut, loyalty value effectively defined and
at the same time increase revenues and profits for a MTSP.
Presenting Deals - an elegant solution that factors in all these
elements to provide a win win solution for the MTSP as well as for
the customer. |
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